As a business owner, one of the most important documents that you will deal with on a daily basis is a purchase order. Make no mistake: Whenever you send an email to a customer, it MUST include a purchase order link for the associated transaction, for a number of reasons that are far too important to ignore.

What a Purchase Order Link Does For Your Customers

On the part of the customer, a purchase order link serves two very important functions in any transaction.

  1. For starters, it helps make sure that both the buyer and the seller are on the same page – both parties know exactly what is being purchased, in which quantities, for a specified amount of money.
  2. They’ll also know precisely where those products will be shipped to in order to avoid any confusion moving forward.

A purchase order is a legally binding document, which means that – once a purchase order is submitted by the buyer and accepted by the seller – a transaction is officially in progress and both parties are protected in the event of a discrepancy caused by the other side.

A purchase order link in an email makes a transaction with your business significantly easier on behalf of the customer. It will be used by the buyer to keep track of their own spending, so the fact that you’re going out of your way to make things significantly easier for both parties will only do well to strengthen that relationship, generate good will, and inspire loyalty on behalf of the customer at the exact same time.

Remember that customers like to shop where it is easy to do so – if you and a competitor offer the exact same products, it will come down to the experience offered when it comes time for that person to decide who gets their business and who doesn’t.

What a Purchase Order Link Does For Your Business

Going beyond the fact that a purchase order is a legally binding document for a sale from the moment that your business accepts it, what a purchase order link really provides for your organization is so much more than covering your legal bases.

Think about things in terms of not just a single customer, but of all customers at the same time. You suddenly have huge volumes of essentially real-time, actionable information from which you can draw valuable insights on what types of customers are spending certain amounts of money on specific types of products.

A purchase order link can also make it easier for your business to track things like the products that you have on hand versus the products that you’ve shipped, identifying any issues with your own inventory tracking in the process.

Inside purchase orders are the keys to learning more about what you should be stocking, what you shouldn’t be stocking, who your most valuable customers are and more. Without a purchase order link in every customer email; however, this process is significantly more time consuming and is much harder to leverage to your advantage.

At Best Rate Merchant Service, it is our goal to help your business succeed. Follow our blog for frequent tips and industry insight, and call our team for information on how to improve your payment processing methods.