Even when you are abiding by federal, state, and local laws, there seems to be a negative public view that eCig and Vape retailers can’t get around.
If you’re doing everything you’re supposed to be doing, why do you have to deal with a social stigma simply because of the products you choose to sell?
Unfortunately, when it comes to e-Cigarettes and vapor products, there is sometimes a backlash towards the retailers who sell them—even when they are selling them legally and safely. If this is something that has happened to you, you will appreciate these three ways to defeat the stigma of selling e-Cigarettes and related products.
- Keep Following the Laws – The number one way to make sure the community does not feel negatively about your company’s choice to sell these products is to obey all laws to the letter. Post regulations in plain sight and always check identification. If you sell online, make sure you use an age verification service.
- Watch the Paraphernalia – While there are certainly products that make the e-Cig or vaping experience more enjoyable, there are other products that are questionable in nature. By eliminating these questionable products, you can remove some of the stigmas that may come from being a retailer.
- Store e-Cigs Away from Children – If you operate a store that children are allowed to visit, make sure your products are kept behind the counter, or even better in a locked cabinet. This takes away the chance that a young person could get ahold of the products by illicit means. Additionally, it could cut back on some of your losses too which is a benefit to you.
Finally, remember that you are not in the eCig game alone—when you work with Best Rate Merchant Service, you always have us on your side. Feel free to contact us with any questions about the eCig business. We will do our best to help you with your problems and make sure you have the resources you need to serve your customers best and feel good about doing it. After all, selling e-Cigarettes should not be difficult and we will do everything we can to make it as easy as we can!