Security is one of the things at the top of every customer’s mind when they begin working with a business. Most of us don’t worry nearly as much about, say, our house being robbed as we do the security of our credit card and other personal details being stolen.
Even though they are focused on security, they also want their payment options to be convenient. The problem comes in when those convenient payment options seem too easy, leading customers to think that the options might not be secure.
The trick becomes finding ways to optimize convenience, while also reassuring your customers and helping them understand that their information is safe with your company – even when your payment options seem too good to be true.
The following are four great options for doing just that.
1). Fraud Protection Tools
Your provider should be able to help your business by preventing fraudulent transactions with specific fraud protection tools. With these tools in place, it could help with lowering chargeback rates and always confirming that the purchase was legitimate. Besides these tools, the best way to confirm a suspicious order is by contacting the customer and verifying their information and whether everything checks out. It’s better to be safe than sorry.
2). Offer a purchase order link
Giving your customers a chance to use a purchase order provides them with another layer of security, so they can focus on getting what they need, making their payment, and moving on. They won’t spend any time worrying about whether their information is secure, and they can keep better track of their spending with the purchase order, as well.
3). Share your security information
What type of security you use, how you update it, and other factors all matter. The more careful you are with customer information the better, but only if those customers know how careful you are being with their data. Let them know what you use for security, and how that security choice benefits them, so they can have peace of mind when they work with your company.
4). Use EMV
Europay, MasterCard, and Visa, or EMV, is considered to be the safest option in payment technologies, and is the standard around the world. Credit cards using EMV technology are sometimes called “chip cards.” They have security features above and beyond what normal credit cards offer, but only if the merchant that accepts credit cards has the technology to process them as EMVcards. That technology can help your customers feel safe and secure, because the EMV cards are much harder to hack or steal information from.
No matter what you do to make customers feel more secure, make sure you are meeting the standards that your customers expect. Be transparent with your customers, so they know what to expect when they work with your business. As you change and upgrade your company’s security systems, keep customers aware of what you are doing and why – as well as how those changes will benefit them. That openness regarding your security choices can help customers feel like they matter to your company, and keep them coming back.